When a customer, prospective employee, or new visitor first comes to your business, do you know what is on his or her mind? It’s the ability to locate the business, which if venturing to an unfamiliar area, can sometimes be an overwhelming task. Fortunately, by upgrading current commercial doors, St. Louis businesses will easily stand out from others. Not only does a new door add extra appeal and provide a facelift to your business’ current exterior, but it also serves as an additional medium of advertising, drawing more potential customers to your location. The following are some of the best ways your business can maximize visibility when selecting a new, commercial door.
First, consider placing your logo on the door. This will easily allow a customer to locate your storefront based on an additional source (logo plus address, versus logo only), and help to authenticate your business as a reputable provider. Additionally, when foot or vehicle traffic passes by the location, it also serves as another form of advertising, allowing people to see what service your location provides.
Next, the placement of highly-visible numbering is important. Patrons are able to easily locate a business by recognizing the location’s address. With the addition of large, easily-readable numbering on a commercial door, St. Louis customers can take less time locating a business; which results in greater customer satisfaction and contributes to an overall better customer experience.
Additionally, the placement of large numbering on a location’s door also serves as an important safety factor. Should there be a medical, fire, or police emergency, authorities can easily locate your business; allowing for a faster response time.
Finally, there is the aesthetic upgrade that accompanies the purchase of a new commercial door. While businesses are always looking for ways to upgrade products and services, the appearance of their physical location should not be overlooked. By installing a new door, the business can take advantage of the advertising and safety options presented above, plus display a professional image. Because first impressions are most important, having a high-quality, inviting professional image displayed to current and potential customers means your business appears more authoritative and qualified to meet customer needs.
At Cardinal Door, we will work will all businesses to help select the best commercial door to attract customers, maintain a strong community presence, and provide an additional source of advertising. Contact us today to learn how your company can benefit from the installation of a new commercial door and experience why we’re the leading choice of commercial doors St. Louis businesses have preferred since 1986.